A good logo is one that is simple to understand and clearly indentifies what a company is about. A good logo is one which looks good on anything where it is needed such as business letters, websites and business cards. In a logo, colours shouldn't be too bright as this will make the company seem childish.
According to Duncan MCAdams, to make a good logo you should consider three things:
1) A mark
2) The companies name
3) A strapline
This is beacuse all these elements work together, the Mcdonalds example is where the golden arches is the mark with Mcdoanlds written below it and the 'i'm loving it' strap line. A good logo like the Mcdonalds one is one which is easily identified, for instance if you saw a yellow 'M' then you would immediately think of the golden arches. As a general rule, there shouldn't be more than two colours in a logo.
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