Analysing Logo Designs

I have analysed four charity logo's similar to the charity subject i am going to have, becasue this will help me to establish what makes and effective logo.

Above is my analysis of Thames Valley, overall, i feel it is not an effective logo as it is too simple.

Above is my analysis of the 'Freal Cat project' charity, the logo is fairly effective but could still be improved by having a cute cat and less/smaller text.

Above is my analysis of the cats protection charity, the colours are effective and overall the logo is very good.

Above is my analysis of Catchat charity, the logo is effective because it shows the company name and website address and is also very simple with one colour used.

What makes a good logo?

A good logo is one that is simple to understand and clearly indentifies what a company is about. A good logo is one which looks good on anything where it is needed such as business letters, websites and business cards. In a logo, colours shouldn't be too bright as this will make the company seem childish.

According to Duncan MCAdams, to make a good logo you should consider three things:
1) A mark
2) The companies name
3) A strapline

This is beacuse all these elements work together, the Mcdonalds example is where the golden arches is the mark with Mcdoanlds written below it and the 'i'm loving it' strap line. A good logo like the Mcdonalds one is one which is easily identified, for instance if you saw a yellow 'M' then you would immediately think of the golden arches. As a general rule, there shouldn't be more than two colours in a logo.

To help with creating my charity website i have analysed four other charities alike the one i will create. I have looked at how the websites are suitable for the target audience and the positive and negative features of the websites.



Above is my analysis of the cats protection charity




Above is my analysis of the Catchat website

Above is my analysis of the RSPCA website

This is my analysis of thames Valley Animal Welfare

Charity website for main task

The charity that i have chosen to use for my main task is the 'cats protection' charity, the charity's job is to look after unwanted cats and kittens with funding from peoples' donations. The cats protection charity was formed in 1927 and has grown in reputation and has become the Uk's leading feline welfar charity. The charity does not only help to look after unwanted cats but it also offers information on how to look after your cats and offers educational packs to two thirds of the schools in the UK.

Primary School Website finished designes

From finishing my website for the preliminary task i have realised that it is not fit for a school because of the following problems; my colour scheme of blue and white doesn't match and seems too unsuitable to and older audience, there is a lack of text on the website compared to other schools websites, especially the educational games page however the content is all suitable for the audience. On the positive side, my website seems fairly organised with pictures and text in suitable places. I also feel that the logo is basic and needs to be developed.

Preliminary website page designs

The pictures above are the rough drawings for my website, for my website i am going to have four pages with a video and a link to another website. I drew these designs from hand, scanned them onto the computer and used photoshop elements to edit and colour in my drawings.

Designing a website storyboard

The picture above shows my website
storyboard for four web-pages for
the preliminary task.